Replace Your
CMO Search.
A done-for-you authority and marketing system installed in 30–90 days. For founders who'd rather have the outcome than the hire.
You don't actually want a CMO. You want what a CMO would do. We install it.
Book a 15-minute callFounding rate for the first 5 clients only. After that, the math gets worse.
The search is taking longer than you planned.
The interviews are eating quarters. The recruiter retainer is $30–60K and you still have to onboard a stranger for six more months before they ship a single thing. One bad hire is a $200K mistake — and the brand isn't waiting for you to find the right person.
You don't need a CMO. You need what a CMO would do. There's a difference.
Same outcome. Faster, cheaper, lower risk.
House of Icons is an agency. Not a coaching firm. Not a course. Not software. We install the positioning, messaging, content systems, audience growth, and lead generation infrastructure that a great CMO would build — except we do it in 30–90 days, with a senior team, for the cost of a quarterly retainer.
When we're done, you have a working system. Not a person to manage. Not a hire to onboard. A system.
The math is the math.
Here's what you're actually choosing between.
New CMO hire
$180K base + benefits + equity
6–9 months to ROI
Marketing Director
$120K + benefits
4–6 months to ROI
House of Icons
Founding rate
30–90 days to ROI
The founding rate is $2,500/month or $7,500/quarter, paid in full. It's locked for the life of the engagement — no resets, no annual increases. After the first 5 founding seats are taken, the rate moves to $4,500/month for everyone after.
What you get when we're done.
Five systems. One quarter. Senior team executing.
Positioning & messaging architecture.
The clear, defensible answer to "why you, why now, and why this price."
Content systems & editorial cadence.
A repeatable engine that produces work across every channel without you writing it.
Audience growth.
Real reach, on the platforms your buyers are on, without paid-ad dependence.
Lead generation infrastructure.
Outbound, inbound, and conversion machinery that turns attention into pipeline.
Ongoing execution.
A senior team running it. Not a junior coordinator copying templates.
The receipts.
You don't have to take our word for it.
Featured in Forbes, Black Enterprise, and Huffington Post.
Founder Asa Leveaux is the bestselling author of Fuck Humble.
U.S. Army Reserves member. Discipline isn't a buzzword here — it's a uniform.
BOK Productions: 47% email open rate on their first campaign with House of Icons.
Nikki Woods. House of Icons has done and continues to do work on her behalf.
Aprile Franks. House of Icons has done and continues to do work on her behalf.
The founding rate is for the first 5 founders. Then it's gone.
We're seating a founding cohort of 5 clients at $2,500/month or $7,500/quarter, paid in full. That rate is locked for the life of the engagement. As long as you stay a client, you stay at the founding rate.
When the fifth seat fills, the founding rate is closed. New clients pay $4,500/month. There are no extensions and no exceptions.
This is a one-time founding cohort — not a recurring promotion.
What the first 90 days look like.
Extraction
We pull the expertise, positioning, and proof out of you and turn it into an architecture document. This is the foundation everything else gets built on.
Build
Content systems, channels, lead infrastructure — all installed and tested. You review, we revise, we ship.
Run
The system goes live. We execute. You see the numbers move.
You'll have spent a quarter and the cost of a junior employee. A new CMO hire wouldn't have made it through onboarding yet.
Who's behind House of Icons.
House of Icons is led by Asa Leveaux, founder of Leveaux Group, Inc. Forbes, Black Enterprise, and Huffington Post have featured his work. He's the bestselling author of Fuck Humble and a U.S. Army Reserves member.
We don't coach. We don't sell courses. We don't run mastermind groups. We're an agency. We install systems and we run them. That's the whole company.
House of Icons is a division of Leveaux Group, Inc., a Delaware C-corporation.
Questions founders ask before booking.
How is this different from hiring an agency?
Most agencies sell deliverables — campaigns, posts, ads. We sell the system that runs underneath all of that. When the engagement ends, you don't lose the work; you keep the architecture.
What if I already have a marketing team?
Even better. We install the positioning, systems, and infrastructure your team executes against. You stop paying for a fragmented stack of contractors and start running a coordinated operation.
What if I already started a CMO search?
Pause it. Take a 15-minute call. If House of Icons isn't the right move, you've lost 15 minutes and you go back to the search with sharper criteria. If it is the right move, you've saved a quarter.
How fast can we start?
Onboarding begins the week you sign. The first deliverables ship within two weeks.
Do you work with companies outside the US?
Yes. We work with founders globally. The system is the same; the channels adjust to your market.
What if it doesn't work?
The receipts in Section 6 are real. We'd rather show you the system before you commit. The 15-minute call is where that conversation starts.
5 founders. Then the rate moves.
A 15-minute call tells us both whether this is a fit. No pitch deck. No sales theater. If it's right, we move. If it's not, you're back to the search — at least with one fewer thing on the table.
Or email Asa directly: asa@thehouseoficons.co